Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your account6 Blog Tweaks That Will Make Your Readers Happier
September 28 2011
Consumers are visiting your website for one of four reasons:
- Search for homes.
- Find out how the market is doing.
- Find out what they’re home is worth.
- Learn about the local community.
The easier you make it to access all of this information, the better. If they can easily access one of these four, you’ve satisfied their taste for information and you’ve earned their attention.
From there, what you do to keep that attention is either going to lead to a sale or it’s not. But really, it’s all about how easy you make it for the reader to establish a connection with you after they’ve landing on your website.
Here’s a few things that I suggest…
1. Make it easy to find what I’m looking for.
If I’m looking to search for homes, it should be blatantly obvious where I should go or click to get to that home search page. One of the reasons I like Jay Thompson’s Real Estate Blog is that the Call To Action is obvious… If I want to search for homes, I know exactly where to click to do just that.