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Sign into your account“F”unctionally Organizing Your Website Information
October 02 2012
Understanding the pattern people use when looking at a website is very important to anyone building and maintaining the content of a website. As I am sure you know just from your own surfing habits, people don't click into a site and then read all of the content, nor do they typically spend a lot of time finding what it is they were looking for in the first place.
What they do do is a quick scan of the page and typically if they don't find what they were looking for, or something else piques their interest, they are going to click that back button and move on to the next site.
Studies using the "Eye Tracking Method" have shown that the dominant reading pattern that consistently appears when people are viewing websites is an "F" shape. People generally start in the upper left hand corner of your site and will scan straight across to the right, and then move down a bit and once again scan across to the right, and then finally will slowly trail down the left hand side until their interest is lost.