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Sign into your accountIt's Not About Luck: 6 Ways to Maximize Leads and Entice Buyers
June 24 2020
"Luck is when preparation meets opportunity."
The above quote, credited to Roman philosopher Seneca the Younger, posits that the most successful among us are responsible for making their own luck, not biding their time waiting upon some indeterminate stroke of good fortune or unexpected twist of fate.
When it comes to success in real estate, we tend to agree. High-performing agents are no more lucky than their peers. Rather, in knowing the right tools and data to put to use, they prospect more effectively, get more eyeballs on their listings, entice buyers, and maximize leads. In other words, they're preparing. Then getting "lucky."
So, it stands to reason: If you know what avenues to take, what tricks can put you ahead of your competitors, and what tech can help you work more efficiently, you can tap into the same knowledge and tactics that high-performing agents use—no luck required.